Oregon Brewers Festival


Following the brunch is the Oregon Brewers Parade, which starts at 11:30am and is open to all ages. You do NOT need a ticket to walk in the parade. At least 400 beer lovers will walk from the Kimpton RiverPlace Hotel to the grounds of the Oregon Brewers Festival at Tom McCall Waterfront Park. The route will be determined soon and posted here once it is final.

If you wish to get into the Oregon Brewers Festival gates with those from the brunch to watch the opening ceremony, you are required to have a wristband. We will have a security guard posted at the start of the parade from 11 to 11:30am. You will have to have your ID checked to get a wristband. Those with wristbands will enter the festival grounds at Pine Street. Those without a wristband will have to get in line and have their ID checked at any of the other three OBF entrances. We will also be selling tokens and extra mugs at the doors to the brunch (cash only), so if you want to avoid the token/mug line at the fest, we’ve got you covered!

In celebration of their impact on Oregon brewing history, the McMenamins family has been chosen as this year’s ceremonial Grand Marshals to lead the parade and tap the official opening ceremony first keg. Soon after McMenamins opened Portland’s Barley Mill Pub on S.E. Hawthorne Blvd. 35 years ago, Brian and Mike McMenamin, along with other craft brewing pioneers, successfully lobbied their elected representatives to pass an Oregon bill allowing people to make and sell their beer onsite. The “brewpub” concept was born and McMenamins opened Oregon’s first post-Prohibition brewpub, the Hillsdale Brewery & Public House in S.W. Portland. Today, McMenamins remains a family run company and offers hundreds of varieties of handcrafted beers.

For any OBF Brewers Parade questions, please email Cheers!